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We believe that all businesses have a responsibility to give back to the communities around them. As an ethical British business, we pay all our taxes and give 5%* of our annual profits to worthy causes every year.
Whilst many of the large supermarket chains will throw away damaged or unwanted pet food, we see this as a terrible waste!
If a bag of food is unsaleable because it’s a bit battered, or has been returned uneaten as part of our 100% Satisfaction Guarantee, then we'll donate the food to a local animal charity – we give more than 5 tonnes of unsaleable food and products to charities each year.
We take our social responsibility very seriously and believe in building deep rooted, local, animal care networks. If you know of any animal welfare charities that could benefit from this sort of ongoing support then please let us know. Please note that, due to this fact, we do not donate to one-off fundraisers.
* Over a 4 year average
Here are just some of the wonderful local & national charities we support
Petey is our 3rd sponsored dog with Canine Partners, thanks to your support we are able to sponsor Petey through his training to become an assistance dog.
Helping to improve the lives of rabbits across the UK
We are working with the Rabbit Welfare Association and Fund to stop the illegitimate and unregulated sales of rabbits online and by raising awareness of the dangers of purchasing animals from unlawful pet shops. Learn more
Giving disabled children brighter futures
Sullivan’s Heroes provides fundraising support for families raising essential funds towards home adaptations for disabled children.
Financial grants and support from Sullivan’s Heroes help families to create the optimal environment to care for their child at home, safely and with dignity. Learn more
Investing in entrepreneurs
Our MD Dean is no stranger to entrepreneurial spirit having started his first business in his teens making bird feeders from his parents’ garage at home, which is why he wants to help others to fulfil their potential.
In 2015, we became Cornerstone Patrons of the Peter Jones Foundation, an organisation that helps budding young entrepreneurs get the support they need to succeed in business. Learn more
Respecting and preserving the treasured relationship between owners and their pets
They seek to relieve the anxieties, problems and sometimes injustices faced by elderly and terminally ill people and their pets, thereby saving a great deal of human sadness and animal suffering.
We help to promote the Cinnamon Trust to our customers who are keen on volunteering. Learn more